How do you drive organic traffic to your website from social media? It’s easier than you think, but it requires discipline and consistency. Start by following these 8 steps to drive organic traffic to your website from social media!
Step 1: Choose the Right Social Networks
If you haven’t figured it out already, there are countless social networks online, each with its own particular demographic. If you want to drive organic traffic from social media, it’s important that you choose a network that will provide your target audience. A good place to start is by thinking about your customers and where they congregate online; if they live on Facebook, for example, creating a Facebook page may be an excellent idea. However, in many cases focusing on one or two main social channels makes more sense than spreading yourself thin across multiple sites.
Step 2: Create a Social Media Content Strategy
It’s not enough to simply connect with your followers on social media. Step two is all about creating a strategy for sharing information that’s helpful and engaging for them, which will help drive organic traffic back to your website. While there’s no exact science for social media content creation, here are some tips: Be consistent: The best way to get noticed in a crowded market is by being there consistently; frequency drives engagement. Share the real value: Not all of us have access to big budgets or snazzy production teams, but we can share valuable information regardless of what stage we’re at in our careers.
Step 3: Post on a Consistent Basis
It’s true what they say: content is king. Posting new content on your website or social media at least twice a week will help you drive organic traffic to your site. Make sure that each piece of content has a purpose and ties back into one of your primary keywords. For example, maybe you want visitors looking for information about life insurance for seniors to also see information about disability insurance for seniors. The goal here is to provide value, which naturally leads more people to come back to your website organically in search of more valuable content.
Step 4: Use Visuals When Possible
You’ve probably heard of websites and articles with don’t forget the picture! or be sure to include a photo! in their comments. But did you know that we are actually more likely to pay attention when images are included? According to an Edelman study, 63% of consumers remember visual content six months after viewing it. Another study published in Psychology & Marketing shows how effective visuals can be when used correctly. In one test, researchers showed participants articles about historical events – some without photos and some with photos.
Step 5: Engage With Other Brands
This one is particularly important. By engaging with brands that have an audience similar to yours, you can not only build up your own brand awareness and affinity but you can also expose your products and services to their audiences. If those brands have a social media presence, so much the better! Do some research on them and see if there are any ways that you can engage with them. Does their Facebook page have a group or page? If so, ask if you can post something there for a Like-for-Like mention as well as just being there in general. Are they doing a Twitter chat?
This is a great way to build authority and drive traffic. Not only are you showing social proof that people like your page, but you’re also sharing content directly with fans who may not even be following you yet. Make sure that every link shared in your profile bio has a short and sweet description about why someone should click through. Use words like best must-read, or you won’t believe… Most importantly, if your website is designed for mobile users, consider including an embedded video so mobile followers can view it. This will increase engagement with your posts on mobile devices.
This is a two-part strategy. First, you want to encourage your readers to add their own comments and share your content. Use a tool like AddThis (free) or SumoMe (paid) to build share buttons on your site that allow users to spread content quickly and easily via social media. Also, make sure you’re following other companies in your niche on social media and engaging with them as much as possible. It’s hard for people not to notice if you’re doing it right! Make sure all of your business accounts are set up properly so that when you post new content, it shows up immediately on all of them too. This way, people see it even if they don’t follow you directly!
Step 8. Measure Analytics
Use Google Analytics, Facebook Insights, and other social media measurement tools to see what’s working and not working on your pages. For instance, if you’re trying to sell a product or service, look at the return on investment (ROI) of your posts—did people click through? If so, how much did they spend? Consider adjusting your strategy based on what you find. Look at site data, too—what has driven more traffic over time? Was it a particular type of post or a specific kind of image that performed well? Then build content around those ideas for better results in future posts.