Yes, Google Reviews worth SEO. Google Reviews are playing a vital role in improving search engine ranking and general SEO efforts of a local business website. No doubt, Google considers lots of things before increasing or decreasing the ranking of a website. Anyhow, if your local business website is getting lots of positive reviews, this thing will send a positive signal to Google. These signals will provide an idea about the trustworthiness, expertise, and authority of a website to the search engines. Therefore, business website owners should try to earn positive reviews for their websites. The best and authentic way to earn positive reviews for your website is to offer the best services to the customers. If you will try to deceive the customers, customers will never share positive reviews. This thing will hurt the ranking of your website.
How Do Google Reviews Help in the SERP?
Before increasing or decreasing the ranking of a website, Google asses this website. Google is using E-A-T to assess a website. It means that Google will assess the expertise, authority, and trustworthiness of a website. When Google will assess the trustworthiness of a business website, it looks for the reviews. If your website has lots of positive reviews, these reviews will provide the trustworthiness signal that Google algorithms are looking for. Lots of research reports are also showing that Google Reviews are the ranking signals in the SERP. After knowing the importance of the reviews in the SERP, lots of businessmen have started to get fake reviews. That’s why Google has stopped the reviews from the anonymous profiles. After losing reviews from the anonymous profiles, we have also observed a decrease in the ranking of lots of business websites.
Why Are Google Reviews Helping in SEO?
Based on the above discussion, we can conclude that Google reviews are playing a vital role in improving the ranking of a website. Now, a question comes to our mind that ‘Why are Google Reviews helping in SEO?’. Here, we will try to get the answer to this question.
Google Trusts Customers More Than You:
No doubt, it will be a little bit of exaggeration for the businessmen but it is a fact. Google is looking for the signals to know the trustworthiness of a website. Here, we can give an example of the importance of links. When your website will get a link from another website, Google considers it as a trustworthiness signal. As a result, Google improves the ranking of your website. When a customer shares a positive or negative review about your business, it will tell Google about the quality of your products or services. Moreover, these reviews provide help to other customers to make a decision. The main aim of Google is to provide the best quality services to the customers. That’s why Google loves this kind of stuff.
Google Loves to Read:
To understand the quality of your business website, Google loves to read Google reviews about your business. When more content will available on Google, Google will know more about your business. After buying products or services, your customers will try to share their reviews on Google. As a result, Google will get fresh content to know the quality of your products and services. Moreover, these reviews will also provide help to Google to find the best keywords to rank your website. For example, if someone is searching for ‘Dissertation writing services’, Google will look for this keyword in the reviews. After using your services, Google will use this keyword in the reviews. As a result, they will provide unintentional benefits to your website.
You Can Get More Stars and Clicks:
As a businessman, you should know that people give importance to reviews. For example, if you are looking for a product and you find two different products with two-star ratings & five-star ratings, you will like to buy the five-star rating product. Nowadays, clicks are playing important role in the SEO of a website. If your website is getting more clicks, Google will improve the ranking of your website. Google will consider that you are offering the best services to the customers. As a result, Google will award you with a better ranking. Therefore, you should try to get glowing reviews from the customers. You should try to get these glowing reviews regularly. After enticing the clicks with high ratings, you will see a boost in your ranking.
Increase Online Exposure:
As told by a dissertation help firm, it is a fact that Google’s algorithms are complex. We can’t understand these algorithms easily. In most cases, we don’t know about these algorithms. Anyhow, Google reviews are indeed part of Google’s algorithms while deciding the ranking of a local business. For this reason, Moz has shared statistics. According to Moz, Google reviews are lasting 9 percent impact on the search engine ranking of a website. Anyhow, Google considers these reviews based on various factors. The most important factors are the quantity, velocity, and diversity of these reviews. If you want to get real help from these reviews, you will have to use a well-balanced combination of the reviews. These reviews will also provide help your business to come into the eyes of the customers.
Google Reviews Convert More Customers:
When a customer visits your website, he/she can buy your service. It means that if you have sent visitors to your website, you are close to the endpoint. The endpoint is to convince the customers to buy your services. Here, we can’t deny the importance of the user-friendly experience of a local business website. After driving the customers to your website with the help of Google reviews, the user-friendly experience of your website will encourage the customers to buy your products or services. Therefore, if a business website has a strong rating; it means that it is the rating of the overall experience of the website. When other customers will see such a strong rating of a website, they will also try to visit your business website. This thing will send a positive signal to Google about the authenticity of your website.